Why do we do this?
Why "We Heart Kindness"?
We’re John and Michelle Jordan from Elk River, Minnesota—a “met on the last day of eighth grade” couple who’ve been married for over 42 years. We’re blessed with two wonderful adult children and two amazing young grandchildren.
Michelle has built a long and successful career with a Plymouth-based insurance company. John is the Vice President of Customer Growth & Experience for an eCommerce SaaS company, bringing over 28 years of experience in the industry. He’s also a former elected official and currently serves on the board of a regional food shelf, where he recently completed a two-year term as board chair.
As Christians, we strive to live out our faith by being “salt and light” in the world. We Heart Kindness is one of the ways we share God’s blessings with others. It’s our personal ministry—bringing smiles to children and their parents by giving away stuffed animals and spreading joy wherever we go.
There are dozens of biblical admonitions instructing us to do good for others. It is the motivation behind We Heart Kindness.
Psalms 37:3 says "Trust in the Lord and do good. Then you will live safely in the land and prosper."
Hebrews 13:16 says "Remember to do good and help each other. Gifts like this please God."
John 15:12 says "This is what I tell you to do: Love each other just as I have loved you."
Matthew 5:16 says "...let your good deeds shine out for all to see, so that everyone will praise your heavenly Father."
Galations 5:13 says "For you have been called to live in freedom, my brothers and sisters. But don’t use your freedom to satisfy your sinful nature. Instead, use your freedom to serve one another in love."
Philippians 2:3-4 says "Don’t be selfish; don’t try to impress others. Be humble, thinking of others as better than yourselves. Don’t look out only for your own interests, but take an interest in others, too."
Luke 3:10-11 says "The crowds asked, “What should we do?” John replied, “If you have two shirts, give one to the poor. If you have food, share it with those who are hungry.”
We've had the privilege of witnessing hundreds of smiles from surprised children—and often even bigger ones from their parents. It's in those moments that we see the impact of simple kindness.
We Heart Kindness is about reflecting the love of Jesus to those around us. We invite you to join us in this mission. Find your own way to bring joy to others. It doesn’t have to look like what we do—just be generous with the gifts God has given you. Be the light. Be the salt. Be kindness in action.
See our "Say Yes" page for more information.
YEARS
COUNTY & COMMUNITY FAIRS
HUNDREDS
PRIZES GIVEN AWAY
COUNTLESS
SMILES
Tell us about your Kindness stories
The stories are endless...
At a carnival in Coon Rapids, MN, we had just won two small stuffed giraffes. As we looked around, we noticed a mother with her two young daughters—probably around seven years old. We approached and asked if the girls might like the giraffes. The mom lit up with joy. “Yes, absolutely!” she said. “Giraffes are their favorite animal—they love them. Thank you so much!”
In that moment, our mission for the day was complete. Joy was shared. Kindness was accomplished.
What about you?
Do you have a kindness story to share? How do you show the love of Jesus to those around you? What simple, inexpensive ideas do you have for spreading love and encouragement in everyday life?
We’d love to hear from you.
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